Super Mario Bros 30th Anniversary
2015 was the 30th Anniversary of Super Mario Bros which was released on the Famicom and NES in 1985 (September 13th in Japan and October in the US).
As part of the celebration for this Nintendo teamed up with Tower Records for as part of their No Music No Life campaign.
You could win a Mario cushion through a scratch card lottery. A CD of Super Mario Bros music was also released that year.